NY Man Sues Taco Bell For False Advertising Of Crunch Wraps And Mexican Pizzas

Anusha Jain
Anusha Jain
Updated on Aug 03, 2023, 12:59 IST- 3 min read
False Advertising Lawsuit Filed Against Taco Bell

In a recent legal development, Taco Bell is at the centre of a class-action lawsuit in New York over deceptive advertising charges. A disappointed consumer filed the case, alleging that the chain's renowned Crunchwraps and Mexican pizzas fell short of their claimed fillings and ingredients. 

The issue has piqued the interest of both consumers and legal experts, raising concerns about the truth in advertising and the obligations of large food manufacturers.

As the litigation progresses, Taco Bell is under increasing pressure to respond to the allegations and defend its marketing practises.

Class-Action Lawsuit Accuses Taco Bell Of False Advertising For Crunchwraps & Mexican Pizza

False Advertising Lawsuit Filed Against Taco Bell Credit: Turbologo

Frank Siragusa was dissatisfied when the Mexican Pizza he paid $5.49 for at a Taco Bell in New York City last September appeared to have half the beef and bean filling shown in the chain's advertising. So he filed a lawsuit.

Siragusa accused Taco Bell of defrauding customers by falsely promoting its Mexican Pizza, Veggie Mexican Pizza, Crunchwrap Supreme, Grande Crunchwrap, and Vegan Crunchwrap as possessing "at least double" their actual content in a proposed class action filed on Monday in federal court in Brooklyn.

False Advertising Lawsuit Filed Against Taco Bell Credit: Taco Bell

Siragusa, of Ridgewood, New York, displayed photographs of cuisine bursting with steak, cheese, and colourful red and green vegetables, contrasting with "actual" photos of smaller, less vibrant food shared online by other customers.

Taco Bell advertisements are "unfair and financially damaging to consumers" and "especially concerning now that inflation, food, and meat prices are very high and many consumers, particularly lower-income consumers, are struggling financially," according  to the lawsuit.

False Advertising Lawsuit Filed Against Taco Bell Credit: Getty Image

The complaint wants at least $5 million in damages for Taco Bell consumers who purchased the five dishes in New York State within the last three years. He is not claiming that the items are less filling than Taco Bell claims on its website. 

Taco Bell, a Yum Brands subsidiary, did not immediately reply to calls for comment. Last year, one of Siragusa's attorneys filed a still-pending complaint in Brooklyn accusing McDonald's and Wendy's of misrepresenting the size of their burgers. 

The second lawyer, Anthony Russo, launched a similar complaint against Burger King in Miami last year over its Whoppers. That litigation went to mediation, where it came to an end.

False Advertising Lawsuit Filed Against Taco Bell Credit: NBC News

"Taco Bell does not adequately disclose the weight of the beef or filling," stated Russo via email. "Plaintiff did not make any purchases of the product based on any weight disclosure, but rather solely on the picture of the product, as we believe most consumers do." 

The case is Siragusa vs. Taco Bell Corp., No. 23-05748, in the US District Court for the Eastern District of New York.  

What do you think about it? Do let us know in the comments.

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